News Audit
A world leader in news
ITN is a world leader in news production. We've been in the news business since 1955. We produce news programming for the UK’s most popular commercial broadcasters, ITV and Channel 4. We also produce the news programming for ITV’s regional service in London and for numerous online and new media services. More than 10 million people in the UK get their news from ITN every day.
ITN has won more than 400 major awards for journalism, production, design and technical innovation including many RTS, BAFTA and International Emmys.
ITN Consulting’s News Audit leverages its award-winning expertise and understanding of international best practice to help clients develop their news operation and improve the quality of programmes.
We will identify how you can:
- Increase your newsgathering potential to give your service greater impact
- Improve production standards to make programmes more attractive to viewers
- Modify your organisation and workflow to produce your news more efficiently and effectively
- Develop your services across platforms to connect with audiences
We will deliver a detailed report based on an on-site assessment by our experts plus interviews and questionnaires. It will form the basis for a development road map for your management team.
Our approach
The News Audit is split into four parts:
1) Pre-visit preparation – we send a questionnaire and data request covering key information to benchmark the service and prepare for the visit.
2) Audit visit – the visit takes place over five days on location, with the following structure:
- Management and staff interviews
- Newsroom inspection and workflow assessment
- Technology review
- Observation of production and studio operations
- Review of programming (including live output while on site)
- Discussion sessions with staff
3) Post-visit analysis – tthe team reviews its findings, asks follow-up questions and prepares its News Audit report. This takes five working days.
4) Report delivery and presentation – News Audit submitted and meeting held to present and discuss findings. As part of our report we provide clear recommendations on next steps.
You can now download a copy of our News Audit flyer.
Contact us
All our client engagements are unique. If you would like to discuss how ITN Consulting can help you with your news service, please get in touch.
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Areas covered by the audit
During the audit our team covers:
- Programme format and architecture
- Programme look and feel
- Editorial content and graphics
- Use of international news feeds / content
- Onscreen talent (e.g. presenters, reporters)
- Production workflow
- Production techniques
- Technical competencies (studio, ENG)
- Production and editorial skills
- Newsroom organisational structure
