Broadcaster turnaround
ITN Consulting was asked to help turn around a public service broadcaster in the Middle East.
In an 18 month engagement, we deployed a team of strategy, technology and editorial consultants alongside specialist production trainers and interim managers to carry out a wide range of activities including:
- Extensive audience research in lieu of national measurement
- Re-branding and marketing strategy
- Extensive workflow and technology review and roadmap development
- Tendering and procurement
- Scheduling and programming review and redevelopment
- Extensive production training programme
- Organisational restructuring and extensive recruitment programme
- Financial planning, budgeting and internal processes
